Design Methodology

Starting with Empathy toward customers of high-tech products, applying unstoppable Creativity and in-depth Technology expertise, I can help you create a vibrant Vision for your project and assist you every step of the way to that Vision to life:

Christian Rohrer
Sr. Director, User Experience Research, eBay

"Partner Experience Design" Concept

"Partner Experience Design" concept reflects the emerging paradigm shift from product features to holistic global product experience and embodies our best understanding of how to create products that delight our customers and become integral, harmonious parts of people's lives.



"Partner Experience Design":

• Re-enforces the fact that design is on-going human-human "partnership" between designer and customer combining their forces toward a common goal.
• Focuses beyond the features on the larger holistic "experience".
• Embraces the larger concept of a "partnership": the fact that the only way a modern company can succeed is by making customers successful at achieving their goals.
• Takes into the account the environment where the interaction is "experienced".
• Emphasizes human-human relationships toward creating a global digital community with the help of technology.

To ensure that your product vision and designs are aligned with customer's goals, I use a variety of advanced customer-centric techniques:

• Ethnographic Inquiry
• Participatory Design
• Rapid Iterative Testing and Evaluation (RITE)

Throughout the project, I create the product vision and obtain the team buy-in with:

• Web Storyboarding
• Video Testimony
• Paper Prototypes

See how to leverage the expertise of your "Experience Parnters" in my latest workshop: "How to Set up and Run Participatory Design Sessions, Analyze Data and Present Results Effectively". Contact me to discuss your specific needs and I will be happy to set up a customized talk or workshop for your team.

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